With over 3 billion active users, WhatsApp is now the world’s go-to messaging app. With a vast user base and great functionality, WhatsApp is at the very least a useful tool for real estate agents to keep in touch with clients and prospects. However, automations, tools for businesses, and message scheduling capabilities are just a few of WhatsApp's features that make it a dynamic and powerful platform for real estate agents.
WhatsApp for lead generation and marketing automation, partnered with WhatsApp-integrated CRM software, increases sales leads and offers maximum impact. Here’s why and how you can leverage WhatsApp for real estate.
What Are the Key Benefits of Using WhatsApp for Real Estate Communications?
Before we dive into detail with how to generate leads with WhatsApp, let’s look at what the platform has to offer real estate agents.
Fast Communication
For responding to prospects, WhatsApp’s real-time chat capabilities are hard to beat. Share listings, answer questions, and arrange meetings in minimal time, thus reducing the chance of a lead slipping away.
Easy Sharing
With WhatsApp, it’s simple and fast to share weblinks, photos, videos and PDFs so that your prospects can view them on their mobile devices.
Chatbot Automations
For WhatsApp lead generation with AI, make use of the platform’s chatbots to handle initial and out-of-hours enquiries until you can respond to them personally. Quick responses are crucial in keeping your prospects engaged, even if it’s an acknowledgement that you’ll return their message asap.
With that added bonus of FAQ answer automations and automated question capabilities, WhatsApp’s chatbots can often gather useful insights into buyer intention and interest level so you are fully prepared when you do respond.
Verified Business Profiles
WhatsApp verified business profiles make a great first impression, look professional and help you build the trust of potential buyers. There’s a WhatsApp business app that is free and suited to small businesses.
WhatsApp Business Platform (aka WhatsApp API) is a paid-for platform that enables businesses to integrate the messaging tool with their CRM platform and handle client interactions at scale. API will give you access to templates, automated sequences and reminders, chatbots, and more sophisticated tools that will help you drive and convert leads.
How to Use WhatsApp for Lead Generation
WhatsApp API represents a powerful opportunity to direct inquiries and generate leads. Instead of waiting for phone calls, emails or relying on web forms, prospects can reach out to you via WhatsApp for a fast, personalised response.
Here are several WhatsApp lead generation strategies, plus how to nurture leads to closure using WhatsApp.
How to Generate Leads on WhatsApp
Here are some ideas for connecting with sales leads on WhatsApp.
- Embed WhatsApp buttons on your own webpages and in company email signatures.
- Ensure prospects can reach you easily via click-to-WhatsApp lead generation. Dubai listings sites like Bayut and Property Finder offer this.
- Direct leads to WhatsApp via buttons on all your social media platforms.
- For physical and copy ads, sales boards and flyers, provide QR codes to drive prospects to WhatsApp.
Automating Responses to Lead Generation through WhatsApp
Keep your prospects engaged with immediate automated responses. Use the WhatsApp Business Platform to:
- Send out welcome messages.
- Automate questions designed to gather more information from your prospects and filter potential customers.
- Implement chatbots that can answer your FAQs.
Next Steps for Nurturing WhatsApp Lead Generation
Now you have a conversation going, you can continue to use the platform to nurture your sales lead generation via WhatsApp.
- Continue to use WhatsApp for timely responses to enquiries, set up viewings, answer questions, and provide support.
- Use data captured in WhatsApp to personalise your messages and build a connection.
- Use WhatsApp to showcase your properties by sending property details, images and video tours.
- Make use of WhatsApp’s full multimedia capabilities, including voice notes.
- Set up a drip campaign by sending out materials at prearranged times to keep prospects updated and engaged with your portfolio of properties.
- Utilise quick response buttons, surveys and polls for an interactive experience with your potential clients.
How You Can Benefit from a WhatsApp-Integrated CRM
A WhatsApp-integrated CRM connects your customer relationship management system directly with WhatsApp. It’s an integration that allows your sales team to send, receive and track WhatsApp messages within your CRM platform.
This means you can receive enquiries via WhatsApp that are automatically logged in your CRM software. Respond, send listings and brochures and keep a track of conversations in one place to manage leads effortlessly from enquiry to close. WhatsApp-integrated CRM combines fast, mobile communication and organised sales operations, helping you get the best out of WhatsApp for real estate.
Integrated WhatsApp Lead Generation with PropSpace
Market leader PropSpace real estate CRM offers streamlined WhatsApp-integrated solutions for real estate management, including software for brokers and property management software. Each solution centralises tasks and automates processes, ensuring smooth operations and regulatory compliance.
Contact us today to learn more about WhatsApp-integrated property management solutions and pricing.
