
Inside the GCC Real Estate Gamble: Two Brokers, One Market
The Beginning of the End Ahmed had been in Dubai real estate for a decade, grinding day and night to build his empire. He was the guy who believed in doing things his way. When it came to managing deals, leads, and transactions, he trusted his gut and a chaotic mix of spreadsheets, sticky notes, and outdated CRMs that never quite worked the way he needed them to. But then, something changed. Deals started slipping through the cracks. Leads went cold because follow-ups were missed. Clients grew

Patrick Caulfield